Scroll back to the top

Branding Bank

The Texas A&M brand is our most valuable asset, and we must all be brand ambassadors.


Texas A&M University’s Division of Marketing & Communications provides a full suite of approved marks, colors, fonts, and more to support the University’s visual identity.

Additionally, the Provost Communications Office seeks to equip all of our reporting units with tools they need to ensure consistent visual identity across all print and digital media.

Therefore, it is our recommendation to use the official Texas A&M University brand assets presented here in your print and online communications.
 

Texas A&M University Brand Guide


TAMU-Brand-Guide-1024x723.png

Branding Bank Departmental Marks

Academic Affairs (AA)
Aggie Honor System Office (AHSO)
Honors Programs
 
Academic Affairs Business Services 
Academic Services
Accountability
Admissions
Aggiebound
Career Center
Data and Research Services 
Distance Education
Enterprise Information Systems 
Financial Aid
Graduation
Instructional Media Services 
International Student Services 
Jobs For Aggies
Money
Office of the Registrar
Open Access Labs 
Provost IT Office
Testing Services
Travel
Veteran Services
Center for Teaching Excellence 
Dean of Faculties
Faculty Ombuds Officer
Faculty Senate
Immigration Services For Faculty & Scholars 
Office of External Faculty Recognitions
Transformational Teaching & Learning Conference 
Office for Academic Innovation
Office for Diversity 
Office of Graduate and Professional Studies
Office for Student Success
Office of the Provost
Public Partnership and Outreach
School of Innovation
Academic Success Center 
Education Abroad 
LAUNCH
Public Policy Internship Program 
StudyHub
Transition Academic Programs 
Undergraduate Curriculum Committee 
Undergraduate Studies
University Writing Center 


 

Frequently Asked Questions

You have a variety of approved file variations and file formats available to you in this compressed zip file. This should be everything you need, organized into two directories that describe their contents and usage. The directory structure is as follows:

PRINT - CMYK directory:

  • Master Adobe Illustrator file: "unit/department name_lockup_CMYK.ai"

  • HORZ: Three (3) Adobe PDF files of the horizontally oriented lockup configuration, including:

    1. Maroon TAMU block with black unit / department name

    2. Maroon TAMU block with white unit / department name

    3. White TAMU block with white unit / department name

  • STACKED: Three (3) Adobe PDF files of the vertically oriented lockup configuration, including:

    1. Maroon TAMU block with black unit / department name

    2. Maroon TAMU block with white unit / department name

    3. White TAMU block with white unit / department name

WEB - RGB directory:

  • Master Adobe Illustrator file: "unit/department name_lockup_RGB.ai"

  • HORZ: Three (3) Adobe PNG files of the horizontally oriented lockup configuration, including:

    1. Maroon TAMU block with black unit / department name

    2. Maroon TAMU block with white unit / department name

    3. White TAMU block with white unit / department name

    • SVG directory (temporarily for PITO USE only)

      •  unit/department name_logo_white.svg

      • unit/department name_logobr.svg

  • STACKED: Three (3) Adobe PDF files of the vertically oriented lockup configuration, including:

    1. Maroon TAMU block with black unit / department name

    2. Maroon TAMU block with white unit / department name

    3. White TAMU block with white unit / department name



  - RGB/CMYK
    - Horz_black
    - Horz_maroon_block
    - Horz_white
    - Stacked_black
    - Stacked_maroon_block
    - Stacked_white

Master .PDF
In the Master pdf, you can use this as a visual reference for all of the versions of the brand logo. It is an edit-able pdf as well, so at any time you can open either the original Illustrator file (.ai) or the pdf in Illustrator and make any changes you need to!

Master .AI
The master ai is the design file that allows you to make changes to the logo as needed in Adobe Illustrator. Every object that makes up a design in a single layer that is easily edited to your liking.

.PNG
There are two folders: Print and Web.
In the "PRINT" folder, each logo has been separately exported as a png that have the correct color mockup so when you are printing with the logo, the maroon comes out as the correct one. This color type has the naming convention of CMYK.

In the "WEB" folder, each logo has been separately exported as a png as well. These have had the color mode translated RGB so that the color makeup for maroon comes out correctly too
There is no one-size-fits-all folution for image file formats. 
With multiple options to save or export your images, the decision can seem complicated. This might help
explain it alittle bit! 

RGB  =  Use for digital designs including web graphics
       - ex: jpg, psd, png, gif 

CMYK =  Use for anything printed
       - ex: pdf, .ai, jpg
When using logo's you want them to have a transparent background. JPG's don't have an export option with a transparent background.  Also, image quality is compromised when an image is converted to a JPG.
The reason is because the compression is lossy, which means that certain unnecessary information is permanently deleted. A JPG format does, however, allow you to create smaller file size than you could with a PNG.
An important benefit, and often times deciding factor for using a PNG file, is that–unlike a JPG, PNG's support transparency. This allows you to have a transparent background around an irregular-shaped 
object and avoid a white (or other colored) box outlining your image. If you require transparency, you’ll definitely want to opt for a PNG
There is no right or wrong answer! Think of your choice as a process of optimization, and allows factors guide you in your decision.
If the end destination of your design project is a digital screen, 
use the RGB color mode. This would go for anything that involves 
computers, smartphones, tablets, TVs, cameras, etc.
Examples:
  • web & app design
  • icons
  • buttons
  • graphics
  • branding
  • online logos
  • online ads
  • social media
  • images for web / blog posts
  • profile pictures
  • profile backgrounds
  • video
  • infographics
  • photographs for website, social media, or apps
Use CMYK for any project design that will be physically 
printed, not viewed on a screen. If you need to recreate 
your design with ink or paint, the CMYK color mode will 
give you more accurate results.
Examples:
- Branding
   - business cards
   - stationary
   - stickers
   - signs & storefronts
- Advertising
   - billboards
   - posters
   - flyers
   - vehicle wraps
   - brochures
- Merchandise
   - t-shirts, hats and other branded clothing
   - promotional swag (pens, mugs, etc.)
- Essential materials
   - product packaging
   - restaurant menus


ZOOM Backgrounds

 
Jack K Williams admin building Jack K Williams admin building Jack K Williams admin building
12th man flag Academic Plaza Academic Plaza
Association of Former Students A&M Student Section Jack K Williams admin building
Jack K Williams admin building Kyle Field Old Main Drive
Reveille Jack K Williams admin building A&M Campus