Dr. Michael T. Stephenson ’93 was appointed Associate Provost for Academic Affairs in May 2015. Previously, he served as Associate Vice Provost for Institutional Effectiveness (2013-2015), Associate Dean for Undergraduate, Interdisciplinary, and International Programs in the College of Liberal Arts (2009-2013), and Director of Graduate Studies in the Department of Communication (2009).
As a Professor of Communication, Dr. Stephenson’s primary research focus is on the media’s role in changing or reinforcing health behavior. His recent research has examined the effective design and implementation of anti-drug ads directed at parents. This research examines parenting style as an important targeting variable for anti-drug ads. His previous research examined media anti-drug campaigns and how audio and visual features enhance the persuasiveness of anti-drug public service announcements for adolescents as well as the use of structural equation modeling in the communication sciences.
Dr. Stephenson’s work has been recognized in seven “Top Paper” awards at national and international communication conventions. He has authored or co-authored more than 40 peer-reviewed publications and book chapters. He was principal investigator on a research grant funded by the Center for Disease Control and Prevention to reduce Latino children’s exposure to second-hand smoke. He has also served as a co-investigator on a federally-funded grant from the Division of Transplantation and a consultant on a federally-funded grant from the National Institute on Drug Abuse.